I find it very interesting when organizations engaging in the development field spend money to advertise on the metro. International Relief & Development had a big campaign about a year ago. I’ve even seen a USAID ad at the Dupont Circle Metro. Are they trying to target SAIS students? Do they think the interest is not already there?
I spotted this poster as I exited the metro on my morning commute. I’m not familiar with Aid for Africa, but they apparently have a diverse array of members, from the African Studies Association, to country specific organizations (Ghana, Guinea, Rwanda, Mali, Uganda), and faith-based institutions.
My thoughts are that it is ‘time to do something’ beyond advertising on the metro. Am I being unfair?