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2013-10-18 09.20.42

I find it very interesting when organizations engaging in the development field spend money to advertise on the metro.  International Relief & Development had a big campaign about a year ago.  I’ve even seen a USAID ad at the Dupont Circle Metro.  Are they trying to target SAIS students?  Do they think the interest is not already there?

I spotted this poster as I exited the metro on my morning commute.  I’m not familiar with Aid for Africa, but they apparently have a diverse array of members, from the African Studies Association, to country specific organizations (Ghana, Guinea, Rwanda, Mali, Uganda), and faith-based institutions.

My thoughts are that it is ‘time to do something’ beyond advertising on the metro.  Am I being unfair?