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Tag Archives: Just Kidding I’m White

Considering the Treatment of Justine, ‘Just Kidding I’m White!’, Sacco Via Personal Reflections

17 Friday Jan 2014

Posted by africaindc in Analysis, Events, Uncategorized

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Joshua Sacco, Just Kidding I'm White, Justine Sacco, Peace Corps Africa, South Africa, study abroad Africa, Twitter, white hypocrisy

About a month ago, just before Christmas, Justine Sacco, a New York-based PR executive tweeted the following before departing for South Africa.  Her not very articulate Tweet went viral, got her fired, and agitated quite a few folks.  Her remarks were certainly insensitive and reflect an unhealthy race-based appraisal of HIV/AIDS, yet I can’t help but feel the reaction was way overblown in light of previous racial discourse that I’ve frequently heard from whites on HIV/AIDS in Africa.

Justine Sacco

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